Klaviyo Audit – Worksheet | Rügamer & Steiner | As at 5 October 2026
Source: https://www.ruegamer-steiner.de/en/insights/klaviyo-audit/
Shop / Auditor / Date:
Audit step | Current status | Evidence | Priority | Responsible | Re-audit
1. Shop connection and events actually received
2. Identification of profiles and test order
3. Registrations, sending authorisations and exclusions
4. Sender and deliverability
5. Active flows: triggers, profile filters, waiting times, purchase exclusions
6. Check welcome flows and abandonment flows separately
7. Segments and campaign overlaps
8. Content, personalisation, mobile view and all links
9. Revenue attribution, attribution windows and UTM conventions
10. Prioritise actions based on critical errors, relevant gaps and testing requirements
Outcome: person responsible + specific next step + evidence of follow-up testing.
This checklist is a working aid; the points listed do not replace an audit of the specific account.