Old-style email marketing
€5,000 – €20,000
Monthly revenue
- Generic content
- No segmentation
- Manual sending
- Simple design
- Few recipients
We generate €50,000–500,000 in additional monthly revenue.
The team behind your emails.
With over 150 active clients and 35+ specialists, Rügamer & Steiner is the team behind many campaigns across German-speaking ecommerce.
35+Email marketing experts in Düsseldorf
- Strategists
- Copywriters
- Graphic designers
- Technical specialists
- Project managers
- Quality assurance
- Revenue generated for our clients
- €300m+
- active clients
- 150+
- ROAS
- 15–100 ×
- Marketing cost ratio
- 6.5% – 1%
What our clients say.
4.6from 41 reviews on Google
“Sales at our online shop have increased significantly thanks to the well-thought-out email marketing strategy.”
Sascha Schnelker“The ambitious targets that were promised have been achieved.”
Carsten Ziegenbein“Rügamer & Steiner bring a wealth of expertise and experience to the table and support us professionally and patiently throughout the implementation process.”
Ashley Lapiz“The service is professional, reliable and straightforward.”
Vintage Guitar World“… fresh, creative ideas that we would never have come up with ourselves – and that have demonstrably taken our revenue to a new level.”
Sascha Warbruck“We are extremely satisfied with the agency. They have top-class expertise in email marketing and Klaviyo.”
Clip & Shade“Email marketing is dead, isn’t it?”
With the way most online stores do it, that is understandable:
One monthly newsletter, the same message for everyoneis dead.Outdated software without automationis dead.A discount code as the only reason to buyis dead.
That is how email used to look for many of our clients. Here is how we approach it today:
Email Marketing 2.0
€50,000 – €500,000
Monthly revenue
- Personalisation
- Segmentation
- Automation
- Standout design
- Consistent subscriber growth
Our services.
We manage your entire email channel: strategy, copy, design, technical delivery and reporting, all handled by one team.
Your email
Marketing
- 06Analysis & testing
We analyse buying behaviour and the customer journey, then refine your campaigns every week.
- 01Subscriber growth
We build your subscriber list with targeted strategies for your online store.
- 05Automation
Welcome flows, abandoned baskets, product reminders and post-purchase emails: the right message at the right time, automatically.
- 02Strategy
We segment your audience so every email is relevant and purposeful.
- 04Design
Our graphic designers create professional email layouts that make your brand instantly recognisable.
- 03Copy
Our copywriters develop ideas and copy around your audience, your products and the purpose of each campaign.
Client success stories.
Sabro, Seaside64 and Plugin Festivals (MAENTUM) share their experience of working with Rügamer & Steiner, from targeted campaigns and more personal newsletters to building an additional source of revenue.
-
Erk WieseSabro
More revenue in one day than in the entire previous month.
A VIP sale in a closed-access online store, promoted exclusively by email: no advertising spend and strong margins. Sabro generated the revenue it would normally make in three to five days in a single day.
-
Moritz MoltSeaside64
More personal newsletters. Less work for your team.
Segmentation and automation give every customer emails that fit their needs. We manage delivery, keeping the workload for Seaside64 to a minimum.
-
Sebastian Ranftl & Sebastian VitzPlugin Festivals (MAENTUM)
We already had newsletters. Just never this professional.
Plugin Festivals (MAENTUM) used to create and manage its newsletters in-house every week. Today, we develop most of the campaign ideas, including campaigns for upcoming product launches.
Insights for your email marketing.
All guides →- Analysis & Optimisation
Klaviyo Audit: What should a shop team really be checking?
Systematically audit Klaviyo: data, sign-ups, deliverability, flows, content and measurement. Using a public audit checklist and a specific test case.
Read more → - Design & Content
Newsletter editorial plan: turn topics into reliable campaigns
A newsletter topic plan for online shops: selection guide, application and product range. Featuring real design examples, a briefing template and a four-week plan.
Read more → - Practice & design
A newsletter campaign explained: target audience, content, design and results
The BMS fabric guide as a real design example: understand the reader’s question, layout and shop links, and assess campaign results appropriately.
Read more →
Let’s talk about your email marketing.
In a short call, we’ll review your current email marketing and explain how we can support your team. It is free, with no obligation.
- 10 minutes. Free, with no obligation
- Response within 24 hours
Book a discovery call
or write to us: kontakt@ruegamer-steiner.de
