We generate
€50,000–500,000 in additional monthly revenue

in 10 minutes & free of charge

We generate
€50,000–500,000 in additional monthly revenue

in 10 minutes & free of charge

Next-level email marketing for the top 10% of online shops.

We are the leading agency for professional email marketing in the European market.

Revenue generated for our clients
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active clients
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Email marketing experts
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ROAS
15 - 0 x
CPO ratio
0 % - 1 %
Revenue increase
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Leading brands trust us:

"Email marketing is dead, surely you can't generate another €50,000–500,000 in monthly revenue with it...!?"

Absolutely right – traditional email marketing is dead and has long stopped generating any meaningful revenue.

Sending one newsletter a week or a month… is dead.

Using outdated software like Cleverreach, Brevo or Mailchimp… is dead.

Sending every subscriber the same generic email… is dead.

For most online shops, email marketing genuinely still looks exactly like this – if it is done at all.

These measures usually do generate a few thousand euros. In most cases, however, the effort hardly pays off. All the discounts handed out just to get anyone to buy eat straight into the margin.

The solution:

Email Marketing 2.0

Only after switching to modern email strategies and the software used by the market leaders did they realise the true potential of email marketing.

It was no different for 95% of our clients beforehand. Only after upgrading to Email Marketing 2.0 did the true potential become clear – hundreds of thousands to multiple millions in revenue left on the table over the past few months.

Numerous client examples with 30%, 50% and in some cases even 100% growth in shop revenue demonstrate the impact of truly great email marketing.

Services

Our services

Rügamer & Steiner unleashes your growth through Email Marketing 2.0

Email Marketing 2.0 Implementation

Our email marketing experts integrate Email Marketing 2.0 into your online shop and marketing mix. Every strategy, measure and idea comes from a single expert source and is implemented by our team.

Design & Graphics

The most experienced designers in European e-commerce craft your emails so they sell – and look better than your competitors’ at the same time.

Copy & Concept

Highly specialised copywriters understand your audience better than your customer service team within no time and write high-converting, compelling copy.

Tenfold Your Subscriber Base

We implement strategies that dramatically increase your number of subscribers. Email subscribers are digital gold – and you’ll soon be mining them in large quantities every day, with no pan or pickaxe required, we promise.

Analytics, Surveys, A/B Tests

Our team continuously optimises campaigns, backed by analysis of sales cycles and the customer journey. Hundreds of A/B tests ensure peak performance, while surveys keep everything accurate.

Start optimising your email marketing today

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Clients

Case studies from our clients

With our help, clients have uncovered previously untapped revenue running into the millions. Our data shows that our email marketing can boost a shop’s revenue growth by up to 100%.

Erk Wiese from Sabro

The problem:

Revenue was unsatisfactory and there were difficulties in running the email marketing channel on a regular, predictable basis.

Our solution:

Through a dedicated email marketing campaign, the entire revenue of the previous month was generated within a single day – independently of well-known shopping days such as Black Friday or Singles’ Day.

The result:

A record result was achieved. October closed with more than double the revenue of the average months before it.

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Moritz Molt from Seaside64

The problem:

Every customer received the same impersonal newsletter.

Our solution:

Every customer is now engaged personally, and the Seaside64 team even has more capacity to spare.

The result:

The newsletters gained in quality and revenue increased significantly.

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Sebastian Ranftl & Sebastian Vitz from Plug-In Festivals

The problem:

Plug-In Festivals GmbH was struggling with stagnating revenue.

Our solution:

By implementing a new channel and using email marketing consistently, the growth story of recent years was extended even further.

The result:

According to Focus Business, Plug-In Festivals GmbH was named Growth Champion 2023 in the e-commerce & retail category. The revenue plateau was overcome and Plug-In Festivals continues to grow.

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We tackle it together and achieve your goals.

The difference

Outdated email marketing vs. next-level email marketing

An identical online shop can generate either €5,000–20,000 or €50,000–500,000 in revenue through email marketing. What makes the difference is countless levers that can be left unused, used poorly, or used brilliantly. You’ll find some of these measures here. Feel free to check for yourself which strategies you already use.

Generic content:

Every recipient receives the same email with no individual tailoring, which leads to low open and click rates.

No segmentation:

The email is sent to a broad, unspecific recipient list. This reduces the relevance and effectiveness of the message.

Manual sending:

Without automated email flows, emails are sent at the wrong times and only cover generic topics. Genuinely successful interaction never happens this way. Recipients simply get annoyed.

Basic design:

An unprofessional layout and a lack of visual elements make the email unappealing and hard to read.

Few recipients:

There is no clear strategy for winning new recipients every day. The result is lost revenue and a shrinking subscriber pool.

Old email marketing

Personalisation:

A good email addresses the recipient personally and reflects their purchasing behaviour and preferences. This leads to higher open and click rates.

Segmentation:

Recipient lists are divided into specific segments, so that every email delivers relevant, targeted content.

Automation:

Through automated workflows, the customer receives the right message at the right time, which increases the chance of conversion.

Perfect design:

Appealing graphics and a professional layout ensure that emails are visually attractive and easy to understand.

Systematically more recipients:

Every month, thousands of new subscribers sign up to the newsletter. We win prospects as well as customers, not just existing buyers. List quality and quantity rise steadily.

Email Marketing 2.0

Sit back and let

the best email marketers in Europe do the job

With over 120 active clients and more than
25 email marketing experts, Rügamer & Steiner is behind the most successful email marketing campaigns in European e-commerce.

Email Marketing 2.0

As one of the leading Klaviyo agencies, we have lastingly shaped the professionalisation of email marketing in Europe.

Emails that pay off

From Düsseldorf, the agency capital, we send hundreds of thousands of emails every day and generate more than 40 million euros in revenue for our clients each year.

Your success, our mission

Our team has specialists in every area: graphics, copy, design, technology and strategy. Our all-in-one solution guarantees maximum revenue with minimal effort for our clients. Invest no more than 2 hours a month – we do the rest!

Overcome your email marketing challenges

We tackle it together and achieve your goals!

The only path to profitable growth for online shops

Truly great email marketing can double your revenue – poor email marketing can halve it.

Continuous cycle

Description: Repeat the process continuously to achieve sustainable, profitable growth.

Impact: The flywheel creates a self-reinforcing growth strategy.

Traffic generation

Description: Invest in Google Ads and other traffic sources to bring visitors to the website.

Impact: Increases website traffic and attracts potential new customers.

Increasing profitability

Description: The higher profitability from email marketing enables further investment in traffic generation.

Impact: Reinvest the profits from email marketing into more traffic to keep the cycle going.

First contact and conversion

Description: Use email marketing to convert visitors who would otherwise not have purchased.

Impact: Increases the conversion rate and generates new customers from existing traffic.

Repeat buyers into fans

Description: Develop loyalty programmes and personalised emails to turn returning customers into fans.

Impact: Strengthens customer loyalty and drives referrals and word of mouth.

First-time buyers into repeat buyers

Description: Use targeted email campaigns to encourage first-time buyers to make further purchases.

Impact: Increases customer retention and the number of repeat purchases.

Increasing profitability

Description: The higher profitability from email marketing enables further investment in traffic generation.

Impact: Reinvest the profits from email marketing into more traffic to keep the cycle going.

Continuous cycle

Description: Repeat the process continuously to achieve sustainable, profitable growth.

Impact: The flywheel creates a self-reinforcing growth strategy.

Frequently asked questions

Do I need to provide the content (graphics and copy)?

No, you don’t. We take care of everything – from design to content creation. If you ever want to provide input as well, that’s always possible.

The technical effort for the online shop is minimal. All that is needed is to install a single plugin. From that point on, the technical effort on your side is zero.
You only need to invest about 2–3 hours per month. At the start, it’s roughly 3 hours within the first 14 days.
Yes, our activities are fully transparent. You can see exactly which revenue is generated by which emails.
Yes, you can continue to use your current email addresses. We integrate them into our systems without any problems.

Start boosting your profits today

Are you ready to increase your revenue by 30% and benefit from tailored email marketing? Let’s take the next step together and maximise your success.