The problem
Sabro already used email marketing but could not reliably produce a newsletter every week. Erk Wiese describes the work involved in ideas, copy and imagery: some newsletters simply did not go out. The in-house team had limited time and expertise.
Our solution
Rügamer & Steiner took over day-to-day delivery. The client highlights customer segmentation and more personalised communications. Regular newsletters were supported by campaigns for existing customers, including a VIP sale in a closed-access store and Black Weeks promotions.
The result
Erk Wiese reports significant time savings and less involvement in day-to-day delivery. He says the VIP sale generated more revenue in one day than in the previous month. This statement refers to the promotion discussed in the interview; no independent measurement report is published on this page.
What this means for your email marketing
To learn how to interpret newsletter campaign results, read our guide to email marketing metrics. It explains how to assess revenue, clicks and orders together, and the limitations of revenue attribution.
