The problem
Plugin Festivals already used several advertising channels and produced newsletters in-house. The founders describe a period of stagnation and the challenge of consistently bringing new products to customers’ attention. Newsletter production still required regular coordination and internal resources.
Our solution
Specialist support helped develop the email channel. The agency contributed campaign ideas, worked on upcoming product launches and added automations. In the interview, the clients also describe direct communication via WhatsApp as part of the collaboration.
The result
The clients report that they could delegate work and build an audience they could reach directly with regular campaigns. They also describe positive revenue development, which the interview links both to the agency’s work and to their business model.
What this means for your email marketing
Ready to develop email marketing for your online store? Our guide to choosing an email marketing agency helps you clarify the scope of services, how you will work together and how results will be measured during your discovery call.
