How do you bring a fragrance to life in an email? These beauty newsletters combine product imagery with advice, fragrance stories and practical tips. Explore different approaches to email marketing for fragrance and wellness stores.
Original campaign artwork is shown in its original language. English descriptions accompany each example.
5 newsletter designs from our work in this sector. Each example is available as a complete image export. All are aimed at consumers (B2C).
Brands in this selection: Bruno Zimmer, Essenza Nobile
Read descriptions of the newsletter content and structure
Essenza Nobile’s fragrance guide categorises perfumes according to fragrance families such as fresh-Mediterranean, woody and floral, and suggests matching products. Other campaigns focus on the use of perfume, a fragrance brand or an individual product. Bruno Zimmer’s silk gloves add a wellness theme to the range.
Start with the question your customers need answered before they buy: which fragrance family suits me, what sets these products apart, or how should I use them? A clearly defined theme gives your copy, imagery and product selection a shared direction. Structure and design of a newsletter.
These descriptions explain the theme and structure of each example. Designs containing placeholders are labelled. Any offers and prices shown belong to the original example.
The Essenza Nobile fragrance guide presents five fragrance families: fresh and Mediterranean, woody, floral, warm and oriental, and minimalist skin scents. Each is introduced with a short description, imagery of typical fragrance notes and a matching perfume recommendation.
View the complete newsletter designEssenza Nobile introduces The Merchant of Venice through its Venetian brand identity. Four fragrances each receive a product section with a scent profile, the price shown in the example and a clear call to action.
View the complete newsletter designBruno Zimmer introduces Garshan silk gloves with a massage scene and a description of dry massage. The presentation of the gloves is followed by matching care oils and a section of images showcasing the range of natural cosmetics and wellness products.
View the complete newsletter designEssenza Nobile presents Roberto Ugolini’s Limonaia fragrance against citrus imagery and the Tuscan landscape. Top, heart and base notes are introduced around the bottle before a dedicated product section.
View the complete newsletter designEssenza Nobile uses perfume application as the subject of an advice-led newsletter. A clearly structured tips section covers sampling before purchase, different fragrance families and careful application, followed by a single call to action.
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