Fasteners, coating equipment and lifting gear: these B2B newsletters show different ways to present technical product ranges. Compare real email concepts for specialist retailers, trade suppliers and industrial products.
Original campaign artwork is shown in its original language. English descriptions accompany each example.
6 newsletter designs from our work in this sector. Each example is available as a complete image export. All are aimed at business customers (B2B).
Brands in this selection: TIGER Hebezeuge, beschicht., schraubenhandel24
Read descriptions of the newsletter content and structure
The beschicht. Maspra campaign moves from a brand introduction to equipment and accessories with specific features. schraubenhandel24 presents screw ranges and offers; TIGER Hebezeuge features box grabs and lifting points. The selection covers brands, ranges and individual products.
Tailor the content to specific procurement requirements. Product features and areas of application should be easy to grasp at a glance. Clear categories are helpful for a wide product range; for a single product requiring explanation, selected details and a reference to further information are useful. Choosing an email marketing agency for your product range.
These descriptions explain the theme and structure of each example. Designs containing placeholders are labelled. Any offers and prices shown belong to the original example.
schraubenhandel24 organises its range of screws by application and design. Large image tiles lead to concrete, sheet metal, drilling, threaded and timber construction screws, as well as screws for window and façade construction.
View the complete newsletter designbeschicht. introduces the MASPRA brand for painting and coating technology. The email leads from airless pumps to nozzle holders, reversible nozzles and extensions; technical specifications are listed directly alongside the respective product images.
View the complete newsletter designTIGER Hebezeuge presents custom-designed special box grabs. Three main product ranges cover solutions for plastic containers, wire baskets and storage boxes; advice and service round off the email.
View the complete newsletter designschraubenhandel24 brings together several fasteners in a promotional newsletter. Individual product cards show, amongst other things, safety screws, countersunk screws and cylindrical screws, as well as a stud bolt and safety sealing plugs, with the details from the example given at the time.
View the complete newsletter designTIGER Hebezeuge presents four new lifting accessories in clearly separated product sections. Swivels, transport rings, eye bolts and round sling hooks are each presented with a large product image, a concise list of features and their own call to action.
View the complete newsletter designschraubenhandel24 presents its full range for various fastening tasks. A grid featuring screws, nuts, washers, safety products, nails and pins, as well as wall plugs, leads from the general shop overview to specific product groups.
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