Seasonal offers, product range introductions and practical advice can all fit within a consistent brand identity. These Seven Oaks newsletters show different topics and layouts for a specialist online store.
Original campaign artwork is shown in its original language. English descriptions accompany each example.
4 newsletter designs from our work in this sector. Each example is available as a complete image export. All are aimed at consumers (B2C).
Brands in this selection: Seven Oaks
Read descriptions of the newsletter content and structure
The selection covers a red deer season launch sale, Vortex binoculars and a Red Dot guide announcement. The guide is the main focus of the latter email. A reminder adds a shorter follow-up to an offer introduced earlier.
Plan each send around a clear occasion: the start of a season, a new range or a common customer question. Give each email a distinct focus, then evaluate it against its own objective. A visit to a guide serves a different purpose from an order. Evaluate newsletter metrics in line with the campaign objective.
These descriptions explain the theme and structure of each example. Designs containing placeholders are labelled. Any offers and prices shown belong to the original example.
Seven Oaks announces the end of a seasonal offer on game attractants and Viper HD riflescopes. An eye-catching opening, countdown and discount code lead to individual attractant products and category links.
View the complete newsletter designSeven Oaks presents Vortex binoculars with a usage scenario and an overview organised by product range. The Razor UHD, Razor HD, Viper HD and Diamondback HD ranges each receive a brief positioning statement; further image tiles lead to supplementary optics categories.
View the complete newsletter designSeven Oaks introduces a Vortex Red Dot guide covering model differences and compatibility. The email previews the guide and compares models, footprints, uses and adaptor plates, followed by category links.
View the complete newsletter designSeven Oaks places the Vortex ACE weather measuring device at the centre of a product-related reminder email. The image showing the device in use is followed by a list of the device’s features highlighted in the newsletter; further images position the product within the Vortex range.
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