Food newsletters can introduce a range through a particular occasion: Mediterranean cooking, discovering ingredients or choosing a seasonal offer. These Kamelur and Bruno Zimmer campaigns show different approaches for online food retailers.
Original campaign artwork is shown in its original language. English descriptions accompany each example.
4 newsletter designs from our work in this sector. Each example is available as a complete image export. All are aimed at consumers (B2C).
Brands in this selection: Bruno Zimmer, Kamelur
Read descriptions of the newsletter content and structure
In its Mediterranean-themed newsletter, Kamelur combines a laid table with herbs, olive oil, tomatoes and other categories. Other examples focus on soft-serve ice cream, flavoured olive oils or a summer sale. This allows for a comparison of themed newsletters, product range presentations and limited-time offers.
Choose a theme that ties the products together. A recipe idea, a season or an ingredient provides a clear starting point. Then organise the relevant products and lead the reader to the respective shop page with a clear call to action. Newsletter structure with topic, products and call to action.
These descriptions explain the theme and structure of each example. Designs containing placeholders are labelled. Any offers and prices shown belong to the original example.
A Mediterranean cooking theme combines organic herbs, olive oil and tomato products from kamelur. The individual product presentations are followed by image sections featuring pasta, nuts and herbs, which provide an introduction to the wider range.
View the complete newsletter designkamelur presents six flavours of organic soft-serve ice cream mix, complete with product images and individual order buttons. A step-by-step instruction guide complements the product range overview and covers everything from mixing the ingredients to preparing the ice cream in the soft-serve machine.
View the complete newsletter designBruno Zimmer presents olive oil with lemon and a garlic variant. Colour-coded product sections combine the bottles with images of the ingredients and serving suggestions for salads, bread and grilled dishes.
View the complete newsletter designBruno Zimmer combines a summer discount promotion with olive oils and organic pestos. The introduction, countdown and discount code are followed by four products in colour-coded sections, as well as a concluding call to action directing customers to the shop.
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