Home inspiration, fabric advice and basket reminders serve different email marketing goals. LAROMA, BMS Bettwaren and RAECKS illustrate this range of uses for home and interiors stores.
Original campaign artwork is shown in its original language. English descriptions accompany each example.
5 newsletter designs from our work in this sector. Each example is available as a complete image export. All are aimed at consumers (B2C).
Brands in this selection: BMS Bettwaren, LAROMA, RAECKS
Read descriptions of the newsletter content and structure
Design example with voucher placeholder
BMS Bettwaren compares materials including Mako satin, percale and damask in a fabric guide. LAROMA explores the origins of its fragrances and introduces its home fragrance range. A basket reminder from RAECKS demonstrates an email for a different point in the buying journey. Sending rules, audiences and delays cannot be determined from the image export.
In the fabric guide from BMS Bettwaren, the same structure is repeated for each material: a brief overview, properties and a ‘Buy’ button. This allows the fabrics to be compared section by section. For your product range, you can first define common comparison criteria – such as the feel of the material, care instructions and intended use – and address these in the same order for each variant. Presenting product advice clearly in the newsletter.
These descriptions explain the theme and structure of each example. Designs containing placeholders are labelled. Any offers and prices shown belong to the original example.
LAROMA combines the history of glass, wooden tops and bottling with the introduction of two home fragrances. The fragrance variants, Rose and Verbena-Lemon, are presented one after the other with a product image, a brief fragrance description and their own call to action.
View the complete newsletter designBMS focuses on the choice of colours for bed linen: from red and green bedrooms to light and bold shades. A collage of images is followed by recommendations for various qualities of bed linen with colour options, as well as further sections on white and floral bed linen.
View the complete newsletter designDesign example with voucher placeholder
RAECKS displays a reminder of a voucher that has not yet been redeemed in connection with the completion of a purchase. A voucher value displayed in large type, the code field marked as a placeholder and a direct call to action form the opening, followed by service information.
View the complete newsletter designLAROMA presents four home fragrance diffusers with different scent profiles. Alternating image and text sections lead to the next fragrance variant; the concluding section explains how to use the products and is also aimed at resellers.
View the complete newsletter designIn the fabric guide, BMS compares Mako satin, percale, batiste and damask. Each fabric is given its own image section detailing its properties and uses; concluding category entry points link the advice to the bed linen selection.
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