The campaigns from solardirekt24 demonstrate email marketing for energy products that require explanation. Using a solar thermal campaign and a September offer as examples, you can see how advisory topics and product selection can be structured.
Original campaign artwork is shown in its original language. English descriptions accompany each example.
2 newsletter designs from our work in this sector. Each example is available as a complete image export. All are aimed at consumers (B2C).
Brands in this selection: solardirekt24
Read descriptions of the newsletter content and structure
The solar thermal newsletter begins by discussing its use for hot water and supplementary heating. It then showcases several complete packages with product images and selected features. The September highlight complements the selection with a time-sensitive campaign promotion.
In the solar thermal example, hot water and heating support are listed first as applications. Package options are then categorised according to collector area and storage tank size. The same structure works well for your own newsletter: first the product’s purpose, followed by a few features for comparison. Information requiring an individual calculation or planning should lead via the appropriate link to the product page or an advisory service. Making complex products clear in a newsletter.
These descriptions explain the theme and structure of each example. Designs containing placeholders are labelled. Any offers and prices shown belong to the original example.
solardirekt24 explains solar thermal energy as a solution for hot water and supplementary heating. The email breaks down the product range into complete packages for large systems, variants with large storage tanks and a concluding overview of further solar thermal packages.
View the complete newsletter designsolardirekt24 presents an adjustable solar panel mounting system as its September feature. Following the product image, a concise section on product features explains the tilt angle, installation locations, materials and assembly; this is followed by sections on service and advice.
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