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Design example with voucher placeholder


Design draft · contains placeholders







Design draft · contains placeholders






Design draft · contains placeholders


Newsletter examples for your sector
A newsletter for technical buyers needs different information from a fragrance guide. In our examples for Electrical Engineering and Trade and industry you can explore product features, ranges and applications in B2B email marketing. The campaigns for Solar and Energy as well as Home and Garden offer further approaches to products that need explanation.
You can find advice and inspiration in the newsletters for Beauty and Wellness, Food and gourmet brands as well as Home and Living. Further insights are provided by the email designs for Hunting and Outdoor, Health brands and Lifestyle.
What makes for a good newsletter design?
In the case of Normrahmen a comparison table follows the application section for the split-core current transformer. BMS Bettwaren takes readers through Mako satin, percale and damask, with the properties and relevant products for each material. Two ranges call for two different approaches to copy. Compare which buying decision each example helps readers make. Our Guide to newsletter design shows how to assess newsletter structure, mobile readability and design for your store.
Our gallery shows individual email designs. For the role of automated messages throughout the customer journey, see our Guide to Klaviyo Flows. For insight into our collaboration, explore our Email marketing case studies.
Content and structure of all examples
These descriptions explain the theme and structure of each example. Designs containing placeholders are labelled. Any offers and prices shown belong to the original example.
Angling
1000fliegen.de: Fish Smarter. Catch More.
Design draft · contains placeholders
The English-language design draft for 1000fliegen combines a fishing motif with a product overview for fly fishing. Product texts and customer testimonials contain Lorem Ipsum placeholders; the example illustrates the visual style, colour scheme and structure of a newsletter.
View the complete newsletter designBeauty & Wellness
Essenza Nobile: Which fragrance suits me?
The Essenza Nobile fragrance guide presents five fragrance families: fresh and Mediterranean, woody, floral, warm and oriental, and minimalist skin scents. Each is introduced with a short description, imagery of typical fragrance notes and a matching perfume recommendation.
View the complete newsletter designEssenza Nobile: The Merchant of Venice
Essenza Nobile introduces The Merchant of Venice through its Venetian brand identity. Four fragrances each receive a product section with a scent profile, the price shown in the example and a clear call to action.
View the complete newsletter designBruno Zimmer: Garshan Silk Gloves
Bruno Zimmer introduces Garshan silk gloves with a massage scene and a description of dry massage. The presentation of the gloves is followed by matching care oils and a section of images showcasing the range of natural cosmetics and wellness products.
View the complete newsletter designEssenza Nobile: Limonaia — Citrus poetry from Tuscany
Essenza Nobile presents Roberto Ugolini’s Limonaia fragrance against citrus imagery and the Tuscan landscape. Top, heart and base notes are introduced around the bottle before a dedicated product section.
View the complete newsletter designEssenza Nobile: Perfume Dos and Don’ts
Essenza Nobile uses perfume application as the subject of an advice-led newsletter. A clearly structured tips section covers sampling before purchase, different fragrance families and careful application, followed by a single call to action.
View the complete newsletter designElectrical Engineering
Normrahmen: Product spotlight: split-core current transformers
Normrahmen presents the ELECT EL-SCT24, EL-SCT36 and EL-SCT50 split-core current transformers. A product image and feature list are followed by a comparison of cable opening, primary and secondary current, accuracy class and rated output.
View the complete newsletter designNormrahmen: High-voltage stranded wire NSHXAFÖ
Normrahmen explains the move to standardised 100-metre wooden reels for its NSHXAFÖ high-voltage cable. A product image and technical specifications lead to several conductor sizes and a named contact for advice.
View the complete newsletter designNormrahmen: Product spotlight: surge arresters
Normrahmen’s French-language email presents surge arresters for the Rittal RiLineX system. A comparison table and two detailed product sections explain the options, alongside a version for a 60-millimetre busbar system.
View the complete newsletter designFood & Gourmet
Kamelur: Mediterranean flair for the home
A Mediterranean cooking theme combines organic herbs, olive oil and tomato products from kamelur. The individual product presentations are followed by image sections featuring pasta, nuts and herbs, which provide an introduction to the wider range.
View the complete newsletter designKamelur: Soft-serve ice cream range presentation
kamelur presents six flavours of organic soft-serve ice cream mix, complete with product images and individual order buttons. A step-by-step instruction guide complements the product range overview and covers everything from mixing the ingredients to preparing the ice cream in the soft-serve machine.
View the complete newsletter designBruno Zimmer: Olive oil with lemon & garlic
Bruno Zimmer presents olive oil with lemon and a garlic variant. Colour-coded product sections combine the bottles with images of the ingredients and serving suggestions for salads, bread and grilled dishes.
View the complete newsletter designBruno Zimmer: Summer Sale
Bruno Zimmer combines a summer discount promotion with olive oils and organic pestos. The introduction, countdown and discount code are followed by four products in colour-coded sections, as well as a concluding call to action directing customers to the shop.
View the complete newsletter designHealth
TISSO: Your Everyday Stress Support
Design draft · contains placeholders
The English-language TISSO concept centres on an everyday stress-support routine, with product imagery, an offers section and a product bundle. Lists and category tiles structure the email; testimonial names and titles are placeholders.
View the complete newsletter designTISSO: A Healthy Heart Starts Today
Design draft · contains placeholders
The TISSO design concept opens with an English-language heart-health theme, then introduces several product and bundle selections. Different image and copy layouts, feature lists and collections structure the long email. Review and category elements contain visible placeholders.
View the complete newsletter designTISSO: Stress Less.
Design draft · contains placeholders
The English-language TISSO concept moves from a stress-support routine to a product grid and bundle. The layout alternates between larger grouped images and compact product cards. Review and testimonial sections contain placeholders.
View the complete newsletter designTrade & Industry
schraubenhandel24: Range of screws
schraubenhandel24 organises its range of screws by application and design. Large image tiles lead to concrete, sheet metal, drilling, threaded and timber construction screws, as well as screws for window and façade construction.
View the complete newsletter designbeschicht.: Brand presentation – Maspra
beschicht. introduces the MASPRA brand for painting and coating technology. The email leads from airless pumps to nozzle holders, reversible nozzles and extensions; technical specifications are listed directly alongside the respective product images.
View the complete newsletter designTIGER Hebezeuge: Box grabs for every type of container
TIGER Hebezeuge presents custom-designed special box grabs. Three main product ranges cover solutions for plastic containers, wire baskets and storage boxes; advice and service round off the email.
View the complete newsletter designschraubenhandel24: Current top offers
schraubenhandel24 brings together several fasteners in a promotional newsletter. Individual product cards show, amongst other things, safety screws, countersunk screws and cylindrical screws, as well as a stud bolt and safety sealing plugs, with the details from the example given at the time.
View the complete newsletter designTIGER Hebezeuge: New Products: Lifting points that hold
TIGER Hebezeuge presents four new lifting accessories in clearly separated product sections. Swivels, transport rings, eye bolts and round sling hooks are each presented with a large product image, a concise list of features and their own call to action.
View the complete newsletter designschraubenhandel24: The strongest foundation for every project
schraubenhandel24 presents its full range for various fastening tasks. A grid featuring screws, nuts, washers, safety products, nails and pins, as well as wall plugs, leads from the general shop overview to specific product groups.
View the complete newsletter designHome & Garden
Insetto: Exclusive Florida swing door
Insetto presents the Florida swing door for wooden doors and lists dimensions, pre-assembly instructions and operating instructions directly alongside the product image. This is followed by a section on volume discounts and a complementary fly screen for windows.
View the complete newsletter designInsetto: Estetika — Insect protection at the touch of a button
Insetto presents its Estetika range of motorised insect screens. A concise overview of operation, power supply and made-to-measure options is followed by separate sections detailing applications for doors, skylights, pergolas, patios and balconies.
View the complete newsletter designHome & Living
LAROMA: Swiss Made — Fragrances from the Engadin
LAROMA combines the history of glass, wooden tops and bottling with the introduction of two home fragrances. The fragrance variants, Rose and Verbena-Lemon, are presented one after the other with a product image, a brief fragrance description and their own call to action.
View the complete newsletter designBMS Bettwaren: Which colour helps you sleep?
BMS focuses on the choice of colours for bed linen: from red and green bedrooms to light and bold shades. A collage of images is followed by recommendations for various qualities of bed linen with colour options, as well as further sections on white and floral bed linen.
View the complete newsletter designRAECKS: Abandoned basket reminder with a voucher
Design example with voucher placeholder
RAECKS displays a reminder of a voucher that has not yet been redeemed in connection with the completion of a purchase. A voucher value displayed in large type, the code field marked as a placeholder and a direct call to action form the opening, followed by service information.
View the complete newsletter designLAROMA: The fragrance fills the room
LAROMA presents four home fragrance diffusers with different scent profiles. Alternating image and text sections lead to the next fragrance variant; the concluding section explains how to use the products and is also aimed at resellers.
View the complete newsletter designBMS Bettwaren: Your fabric guide to better sleep
In the fabric guide, BMS compares Mako satin, percale, batiste and damask. Each fabric is given its own image section detailing its properties and uses; concluding category entry points link the advice to the bed linen selection.
View the complete newsletter designHunting & Outdoor
Seven Oaks: Red deer season launch sale
Seven Oaks announces the end of a seasonal offer on game attractants and Viper HD riflescopes. An eye-catching opening, countdown and discount code lead to individual attractant products and category links.
View the complete newsletter designSeven Oaks: Vortex Binoculars Range
Seven Oaks presents Vortex binoculars with a usage scenario and an overview organised by product range. The Razor UHD, Razor HD, Viper HD and Diamondback HD ranges each receive a brief positioning statement; further image tiles lead to supplementary optics categories.
View the complete newsletter designSeven Oaks: Red Dot Guide
Seven Oaks introduces a Vortex Red Dot guide covering model differences and compatibility. The email previews the guide and compares models, footprints, uses and adaptor plates, followed by category links.
View the complete newsletter designSeven Oaks: Reminder Vortex Ace
Seven Oaks places the Vortex ACE weather measuring device at the centre of a product-related reminder email. The image showing the device in use is followed by a list of the device’s features highlighted in the newsletter; further images position the product within the Vortex range.
View the complete newsletter designLifestyle
Verdampft Nochmal: Community Favourites
‘Verdampft Nochmal’ presents four vaporiser models as a selection from its range. The email combines large product images and concise feature lines with a section further down for community feedback and links to the brand and blog.
View the complete newsletter designVerdampft Nochmal: Company Profile
Verdampft Nochmal combines an introduction to its range of vaporisers with a presentation of the company. Two clearly structured sections organise the product features and services, such as spare parts, German-language instructions and the company’s own products.
View the complete newsletter designSolar & Energy
solardirekt24: Solar thermal energy for supplementary heating
solardirekt24 explains solar thermal energy as a solution for hot water and supplementary heating. The email breaks down the product range into complete packages for large systems, variants with large storage tanks and a concluding overview of further solar thermal packages.
View the complete newsletter designsolardirekt24: September Highlight
solardirekt24 presents an adjustable solar panel mounting system as its September feature. Following the product image, a concise section on product features explains the tilt angle, installation locations, materials and assembly; this is followed by sections on service and advice.
View the complete newsletter design