Sector

Newsletter design for home and garden

Insetto’s newsletters showcase insect screens for a variety of living situations. They demonstrate how email marketing for home and garden products can be structured using usage scenarios, product benefits and variants.

Original campaign artwork is shown in its original language. English descriptions accompany each example.

2 newsletter designs from our work in this sector. Each example is available as a complete image export. All are aimed at consumers (B2C).

Brands in this selection: Insetto

Read descriptions of the newsletter content and structure

Show the product in its intended environment

The Estetika campaign opens with an interior and patio scene, explains electric operation, then introduces versions for different openings. The Florida swing door gives a different product focus within the same brand identity. Both examples can be explored in full.

How does a newsletter explain a configurable product?

Start by describing the home situation for which the product is intended. Then highlight the relevant differences and direct the reader to the appropriate product page or configuration. The email is intended to provide guidance; dimensions and customised options should be given sufficient space in the next step. Newsletter design with clear next steps.

Content and structure of all examples

These descriptions explain the theme and structure of each example. Designs containing placeholders are labelled. Any offers and prices shown belong to the original example.

Insetto: Exclusive Florida swing door

Insetto presents the Florida swing door for wooden doors and lists dimensions, pre-assembly instructions and operating instructions directly alongside the product image. This is followed by a section on volume discounts and a complementary fly screen for windows.

View the complete newsletter design

Insetto: Estetika — Insect protection at the touch of a button

Insetto presents its Estetika range of motorised insect screens. A concise overview of operation, power supply and made-to-measure options is followed by separate sections detailing applications for doors, skylights, pergolas, patios and balconies.

View the complete newsletter design

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