In email marketing for electrical engineering, specialist customers need to be able to quickly identify what a component is suitable for. These newsletters from Normrahmen feature product presentations with technical specifications and a direct link to the product range.
Original campaign artwork is shown in its original language. English descriptions accompany each example.
3 newsletter designs from our work in this sector. Each example is available as a complete image export. All are aimed at business customers (B2B). The campaigns are in German and French.
Brands in this selection: Normrahmen
Read descriptions of the newsletter content and structure
The campaign for the split-core current transformer combines a product image, area of application and a table showing model differences. Alongside this are the NSHXAFÖ high-voltage stranded wire and a French-language example of a surge arrester. This selection thus also demonstrates how B2B product communication can be presented in multiple languages.
First state the application and then the key specifications. Clear model names, legible comparison data and a relevant product link will help with the next step. Check tables carefully, particularly on small screens; a link to the full product documentation can be included in the email. Newsletter design for readable product information.
These descriptions explain the theme and structure of each example. Designs containing placeholders are labelled. Any offers and prices shown belong to the original example.
Normrahmen presents the ELECT EL-SCT24, EL-SCT36 and EL-SCT50 split-core current transformers. A product image and feature list are followed by a comparison of cable opening, primary and secondary current, accuracy class and rated output.
View the complete newsletter designNormrahmen explains the move to standardised 100-metre wooden reels for its NSHXAFÖ high-voltage cable. A product image and technical specifications lead to several conductor sizes and a named contact for advice.
View the complete newsletter designNormrahmen’s French-language email presents surge arresters for the Rittal RiLineX system. A comparison table and two detailed product sections explain the options, alongside a version for a 60-millimetre busbar system.
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