Your Klaviyo agency for ecommerce growth
Your campaigns, automated flows and customer segments should work together. Rügamer & Steiner handles the strategy, copy, design and technical delivery of your Klaviyo email marketing, with specialist support for UK ecommerce brands from our Düsseldorf-based team.
Discuss your Klaviyo needsWhat we manage in Klaviyo
Connecting your store is just the start. A well-run email channel also needs relevant content, clear sending rules and reporting that guides the next decision. We bring those tasks together in one team.
Strategy and technical implementation
We review your existing email channel, your goals and your store integration, then set priorities for campaigns, automation and further growth. The technical work depends on your ecommerce platform and current setup.
Newsletters and campaigns
We develop themes, copy and email designs around your range, brand and campaign purpose. Product launches, helpful advice and sales promotions fit into one coordinated campaign plan. Our Newsletter gallery shows examples of our work.
Automated Klaviyo flows
We design and manage automated flows across the customer journey. Depending on your setup, these may include a welcome series, abandoned checkout reminders and post-purchase messages. The data and exclusions each flow needs are explained in our guide to Klaviyo flows.
Segmentation & retention
First-time buyers, returning customers and engaged prospects do not always need the same message. We use relevant segments to match your content and messaging to each group. Growing your subscriber list is also part of our service.
Copy & email design
Our copywriters and designers combine compelling product messaging with a layout that makes your brand recognisable. Clear messaging and a clear next step come first. Read our Guidance on the structure and readability of newsletters.
Analysis and optimisation
We analyse campaigns and sales cycles and compare variations through A/B testing. Klaviyo attributes revenue using a defined model; attributed revenue is not automatically additional store revenue. Our email marketing metrics guide explains this difference.
Which ecommerce brands do we work with?
We support B2C and B2B ecommerce brands, including UK businesses, particularly those with seven- or eight-figure annual revenue. Alongside scale, we consider your product range, subscriber list, available store data and your team’s capacity.
Perhaps Klaviyo is already set up, but campaigns go out irregularly, existing flows have not been reviewed in months, or copy and design get pushed aside by day-to-day work. Whether you are improving an existing channel or building from scratch, we will agree on the steps that suit your store.
We work with Shopify, Shopware, Magento, JTL and WooCommerce, among other platforms. For an abandoned checkout reminder, Klaviyo must recognise both who started a purchase and who completed it. Without the purchase event as an exclusion, reminders can reach customers who have already ordered. We check which events and product data your integration actually sends before setting up the flow.
How we get started
- Review your starting point. In your free discovery call, we discuss your store, your current email activity and the goals you want to achieve.
- Agree priorities and responsibilities. We agree which campaigns and automated flows come first and who will approve the content.
- Create and deliver. Our team develops the ideas, copy, design and technical setup. You provide the brand knowledge and feedback.
- Review the results and refine the approach. Reporting and testing help prioritise the next steps and develop your email channel.
Allow around two to three hours a month for approvals and coordination, with around three hours during the first fortnight of onboarding. We agree the scope and working arrangements around your needs.
Discover our work
In the client case studies Sabro, Seaside64 and Plugin Festivals (MAENTUM) share their experience of working with us. Each story reflects a different starting point; individual results should not be assumed to apply to every store.
Our Email designs from various sectors give you practical examples alongside these interviews. You can find the official Rügamer & Steiner Klaviyo partner profile in Klaviyo’s partner directory.
Klaviyo agency FAQs
How does agency support differ from a Klaviyo licence?
Klaviyo provides the software. Our agency manages the strategy, content, design, technical delivery and optimisation agreed with you. We discuss the scope and costs before you commit.
Do we need to supply the copy and design?
We create the content and design. Your product knowledge, understanding of your audience and approvals help ensure every email feels like your brand.
Can you work with our existing Klaviyo setup?
We start by reviewing what is already in place. Your existing campaigns, flows and store integrations help us identify the changes you need. Starting from scratch is not a requirement.
How do we compare quotes from different agencies?
Compare the same scope, ownership of copy and design, the approval process and how success is measured. Our practical Checklist for selecting an email marketing agency will help you prepare.
What does your email marketing need next?
Bring a specific challenge: a welcome flow that does not explain your brand, a newsletter process with too much back-and-forth, or a revenue report that offers no clear next step. We will use it to work out the support your store needs.
It helps to bring details of your ecommerce platform, your current Klaviyo setup and one or two recent emails. You do not need to prepare a full brief before the call.
Book a free discovery call